Projected budget for Catalyst Grant to Open Lutheran Hymnal:

Programming/Web Development:  $10/hr
Development time:              40 hrs/wk, 1 August, 2010 - 31 August, 2010
                           --------
Development Budget:         $1600 for 160 man-hours of development


1" Classified Display Ad in "The Lutheran" in November 2010.
  "The Lutheran" is a monthly magazine of the Evangelical Lutheran Church
  of America; circulation of 273,000.
                             $425

1" Column Ad in "The Lutheran Witness" in November 2010.
  "The Lutheran Witness" is a monthly magazine of The Lutheran Church--
  Missouri Synod; circulation of 245,000.
                             $525
                           --------
Advertising Budget:          $950 for 2 ads in most widely read Lutheran magazines.


Total requested budget:     $2550


Note:  Requested advertising budget will be in addition to web-based, "grassroots"
  marketing through social networks and other cost-free methods. If the application
  would be granted by reducing or eliminating the advertising budget, that is not
  a deal-breaker for me. However, I am not likely to have $950 available for 
  advertising in the next few years without your assistance, which is why I have
  included it in the budget.